This is the exact same game as also sold with an additional slipcover. It contains a manual, a DLC card with a code for The Fighting Chance Pack, and an advertisement for the season pass in English and French. The insert has alternative cover art printed on the reverse.
Without the sticker which was put on the slipcover, there was nothing on this case which advertised the included DLC contents. At some point it was replaced with BLUS 31374 ZB11854WR1, which has printed information about the DLC on the front cover.
Thanks to eBay member bdb3232 (images 1-2).